Monday, September 22, 2008

The Why Gen Outlook - qnaindiatimes !

The Why Gen Outlook

Don’t know the answer? Need another perspective? Just want to see what crops up? Well, at Indiatimes, you are the one with the question, and the whole world is ready with answers. Which is where our new beta launch 'Questions and Answers' website comes in (http://qna.indiatimes.com/). All you need to do is click in, create a profile and ask away. Anti-matter to matter? Sept 2 is Coconut Day? Indians or Red Indians? All your whys and wherefores get deliverance here. Of course, if you have a take on the queries featured, give in to your expert mind’s whims and answer away. We don’t mind, your take can be smart, ingenious or plain whacky. And all this comes with great power. You ask more, you answer more, you earn points and badges, you move up the ladder. More badges you earn, more you go up in the pecking order of things on QnA. At Indiatimes QnA, we give Respect. And do use genuine names and photos, you never know for someone from the higher reaches may be watching. The phone could start ringing. It could all happen.

So, Who Are The Why Gen?
Well, typically it will be the educated Net savvy male/female aged 15-35 yrs, who just can’t do without their daily internet fix. Needless to say, all those social networking, chatting fiends are de rigueur complicit.
Why QnA?
Well, because it’s a community-driven question-answer site with experts for specific modules and a massive knowledge bank with information from all aspects of life. And also because self-gratification is everything. It’s the platform to seek expert/community opinion even as you share/show off your knowledge. The place to go to solve day-to-day queries with unknown/unseen friends. Last but not least, members know who and where they stand (and they have got the badges to prove it).
Certain features on Indiatimes QnA make it really unique like the way questions never become ‘dated’, which means your options are always open-ended. Which in turn means you are tuned into the latest responses, a crucial tool in an age where information--of the latest sort--is key. You also have the option of changing the 'Best Answer'. With more and more answers flowing in, you can pick and choose what you want to highlight as the 'Best Answer'. And if promoting debate on said issue is the focus, you can ‘Argue Back’ in an answer. No answer is accepted without an argument. This minimalises chances for factually incorrect answers getting onboard, as community fightbacks argue it out of the reckoning.
Zeroing In
Everyone knows it’s a jungle out there on the Net. Indiatimes QnA hopes to be the platform that bypasses this crowded wood and the trees and goes straight for the blooms-- focussed answers to queries. The expert query sites will share specialized knowhow irrespective of geographical boundaries. Also, rate/share queries and answers for the benefit of those who come behind. One of the best features, of course, is you get multiple opinions on a particular topic at the same point of reference.